$30,000,000 from Curling Irons? 💇🏽‍♀️

WEEK 2, BABY!

how is it already the 8th?

feels like new years eve was literally 2 days ago…

anyway, as creators & consumers, we’ve come to notice some sad news…

the Wild West of TikTok Shop is likely over :(

what does that mean?

basically you just can’t say anything you want anymore about your products and have no issues with the community guidelines

BUT… more importantly… the GOLD RUSH is still alive…

and it’s because TikTok is still eating the costs of massive discounts for your products on it’s shop. (probably so they can brag about absurd sales numbers to their board this quarter, or entice already-established brands to use TikTok as another sales channel)

This means consumers will be getting your products for 60% off, but you will still be receiving 100% of whatever your retail price is during payout!

but, nonetheless…the TikTok Shop Police have been deployed 🚔

we think that words such as: “weight loss” “cure” and “supplement” are being heavily moderated and taken down now, at least much more so than before

so what can you do?

if you have a good and genuine product, you really have nothing to worry about, it’s just about choosing your words more carefully and avoiding any promises or guarantees

I’d consider saying “some studies showed that” and “people have said” when referring to the benefits of your product, instead of telling them exactly what the product will do for them

honestly this crackdown is mostly only going to affect supplement brands more than any other type of product

but, without further ado…

Table of contents for today:

1. 3 Winning Dropshipping Products

2. 3 Viral TikTok Shop Products

3. Case-Study of The Week

4. Trending Content Styles & Sounds